LBC Newstalk crept into existence in the Spring of 1990. LBC Crown FM clearly did not work and there was no money left for big launches, so the name was quietly changed and many of the idiosyncrasies of the old station (like the news writing rules) disappeared.
In order to stem the losses there were massive redundancies among the staff coupled with the employment of two high profile presenters, Angela Rippon and Michael Parkinson, to present at breakfast and mid-morning respectively. Andrew Neil joined for Sunday morning and Mike Carlton at drivetime after a while.
The 1993 weekday programme schedule
0600 - 0900 Mike Carlton's Morning Report
- 1200 Richard Littlejohn
- 1300 The Midday News with Martin Young
1300 - 1600 Frank Bough
1600 - 1900 Angela Rippon's Drivetime
-2100 Richard Dallyn with First Edition
- 0100 Robbie Vincent's Nightline
The 1993 weekend schedule
& Sunday 0700 - 1000 Steve Jones
1300 - 1800 Saturday Sport
1000 - 1200 Andrew Neil